About Trudie Bruner

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So far Trudie Bruner has created 5 blog entries.

Mis-Aligned Decision Making at AMCs: It’s Probably Not a Loyalty Issue

My previous blog tackled the issue of misaligned decision-making from a mostly philosophical perspective. I argued that the AMC world has acquiesced to some incorrect narratives, and in doing so, continues to be part of its own problem. However, even if an AMC took all the recommendations to shore […] Read More >
Mis-Aligned Decision Making at AMCs: It’s Probably Not a Loyalty Issue2019-06-18T21:43:40+00:00

Reframe the Narrative to Support Client/AMC Alignment

At its Regional Meeting in Chicago, the AMC Institute will host the session “Uniting the Divide – Balancing Corporate and Client Loyalties.” According to the session’s description, “as AMCs, there is an inherent struggle between building a culture with our teams that encapsulates brand, values, and corporate identity with silos of Read More >
Reframe the Narrative to Support Client/AMC Alignment2019-06-11T19:28:34+00:00

Let’s Be Clear: It’s Time To Reconsider How AMCs Scope

I recently suggested the transient nature of volunteer leadership roles forces AMCs to accommodate high variability in client expectations in my post “Managing AMC Client Relationships Is Hard. Here’s Why.” These changes often go unstated and may or may not be properly informed with knowledge of the contract.   This […] Read More >
Let’s Be Clear: It’s Time To Reconsider How AMCs Scope2019-05-29T10:32:32+00:00

Managing AMC Client Relationships is Really Hard. Here’s Why.

When an AMC client relationship is working well, it’s a beautiful thing. Together, the association and AMC team weave disparate functions into a single organism advancing a mission greater than any of the individuals working toward it. It’s an energizing experience to be part of, and everyone involved is better Read More >
Managing AMC Client Relationships is Really Hard. Here’s Why.2019-05-20T17:52:38+00:00

Will AMCs be the Path to Sustainability for Small Associations?

In a recent LinkedIn post, I stated one of the most significant issues affecting associations in the next five years will be workforce and other changes that are challenging traditional association staffing models. In particular, I predicted small associations will struggle […] Read More >
Will AMCs be the Path to Sustainability for Small Associations?2019-05-08T12:23:27+00:00
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